Kampmann is the new ‘presenting partner’ of the German Open in Hamburg – Hendrik Kampmann discusses the company’s new involvement in tennis.
Performance and technology. Precision and passion. What applies to Kampmann as a company, also applies to the tennis as a sport. That is not the only reason why we are now supporting the German Open Tennis Championships at the Hamburg Rothenbaum as a presenting partner.
What many people certainly still remember: we were involved as a sports sponsor between 1999 and 2013. Namely for the International Lingen Dressage Festival, which my equestrian sport-loving father initiated, and which means that we played host to the world’s dressage elite year after year. Unfortunately, we were not able to continue after 2014 as key TV money for the sport no longer made it feasible. Until then, the Dressage Festival was a wonderful sporting event that we were happy to support – it was also a great platform for us to demonstrate our international presence. We have really missed an event like that since then.
We therefore searched long and hard for a sport that fits with our ethos and which has the right framework conditions to position ourselves as an attractive company. Then we got to know Michael Stich.
Even the tennis layman knows the name Michael Stich. His achievements as an active player are extraordinary: people remember his Wimbledon victory in 1991 against Boris Becker. He was also ATP World Champion, won a total of 18 individual titles and won the Olympic Games doubles title with Boris Becker and the Wimbledon doubles title with John McEnroe. Today, Michael Stich is Tournament Director of the German Open Tennis Championships at the legendary Hamburg Rothenbaum. And, as such, is very committed: “The German Open is an event to which I have been connected for almost 40 years. As a child, I was totally engrossed as a spectator, then as a player I celebrated my most emotional tournament win at the Rothenbaum, and I have been Tournament Director for 10 years. As a result, my heart is very much attached to this traditional event in my home town,“ acknowledges Michael Stich, when he came to Lingen for a conversation with us.
We then discussed sponsorship opportunities with him. We were impressed by the opportunities and openness with which he greeted us. And so that’s it now from 21 to 29. July: the "German Open Tennis Championships presented by Kampmann"! And yes - we are proud, and we very much look forward to the tournament.
We took advantage of Michael Stich’s visit to Lingen to have a brief interview with him. That way he can tell you in his own words what awaits visitors at the traditional event at the Rothenbaum.
Mr Stich, the German Open and Kampmann - is this a good doubles partnership?
In my opinion, yes! I have got to know Kampmann as a company that acts with great passion and enthusiasm. Commitment and passion are also important in sport if you want to succeed. What is more, tennis is a very technical sport. Therefore, Kampmann and the German Open fit together very well. I am really thrilled about this partnership and, together with Kampmann, look forward to offering our spectators a unique event experience.
How popular is tennis still in Germany?
Still very popular. Of course, the major tennis boom of the 1990s is over. Nonetheless we are witnessing today many children and young people joining up, which pleases me immensely as tennis is a fantastic sport for all ages.
For many years tennis suffered from being regarded as an extremely exclusive sport ...
These days are long gone. All visitors to the German Open will also experience that. We have a very family-orientated and relaxed atmosphere at the Rothenbaum with a fantastic accompanying programme of events. Alongside thrilling matches, families can also have great fun off the courts and experience a wonderful time in the grounds. We’ve really tried to make the German Open into an event for the whole family – that is important to us. And entry to the site is free! You can even watch the games on the side courts free. You only need to buy a ticket if you want to sit on the Centre Court.
And then you can see when Michael Stich picks up his racquet for the last time.
Right - for a show match on 22. July. I decided that I will stop playing at 50. And that’s this year. I am very pleased that I might beat my former doubles partner John McEnroe as my opponent for my farewell match at the Rothenbaum. John is still one of the most colourful personalities on the international tennis scene. He immediately agreed when I phoned him.
What is the score with media reporting of the German Open?
After the Grand Slams and the ATP Final, globally we are one of the 22 largest tournaments on the ATP Tour. Media interest is therefore correspondingly high. The German Open in more than 50 countries throughout the world. This also represents fantastic added value for your partners.
The German Open in figures
Date 2018: 21 to 29 July
Venue: Rothenbaum Tennis Complex, Hallerstrasse 89, 20149 Hamburg
First staging of the event: 1892
Playing surface: Sand
2018 prize money: €1.6 million
Record winner: Roger Federer (4 titles) (Open Era)
Ticket hotline: 040 / 23 880 4444